Empowering Telecom with Intelligent Customer Engagement: A Case Study with Vodafone Idea (Vi)
At QSC Solutions, we specialize in providing cutting-edge Communication Platform as a Service (CPaaS) solutions that empower enterprises to engage with their customers effectively and meaningfully. One of our core missions is to support large-scale telecom operations in creating and executing high-impact communication strategies.
A prime example of our telecom partnership is our ongoing collaboration with Vodafone Idea (Vi)—India’s leading telecom operator—where we are proud to be a part of their customer retention and community engagement initiatives. As a communications and outreach partner, we are currently driving engagement for three flagship programs launched by Vi: Vi Mitra, Vi Sakhi, and Vi Mitr.
Vi’s Community Engagement Programs – A Strategic Approach to Customer Retention
In today’s highly competitive telecom landscape, customer loyalty is paramount. Vi has responded proactively by launching community-focused initiatives tailored to diverse segments of their customer base. These programs include:
- Vi Mitra: A program designed to strengthen customer relationships and ensure proactive service support, especially for long-term loyal users. It focuses on timely communication, service reminders, and value-driven messaging.
- Vi Sakhi: An initiative focused on empowering women by creating a safer and more private mobile experience. Through targeted messaging, Vi Sakhi promotes digital literacy, safety features, and inclusive mobile usage for women across India.
- Vi Mitr: This program aims to connect with the youth and tech-savvy demographic through personalized, relevant communication—encouraging digital engagement and reducing churn.
QSC Solutions: Enabling Smart, Scalable Communication for Vi
As part of this strategic initiative, QSC Solutions has been instrumental in delivering end-to-end CPaaS services—including SMS, WhatsApp, RCS, and Voice outreach—to ensure Vi’s messages are delivered at the right time, to the right audience, with the right context.
We’ve built robust automation workflows and smart segmentation tools that allow Vi to engage its audience in a highly personalized way. Our solutions have enabled Vi to:
- Reduce churn through real-time engagement
- Improve customer satisfaction via proactive support
- Scale communications to reach millions without compromising on message quality or relevance
A Case in Point: Driving Results with “Vi Mitra”
Let’s consider a real-world scenario:
In early 2025, Vi identified a segment of long-term prepaid users at risk of churning due to competitive offers from rival networks. QSC Solutions deployed a targeted communication campaign under the Vi Mitra banner. Using our advanced CPaaS tools, we created automated workflows that:
- Identified loyal users with decreasing activity
- Delivered personalized retention offers via SMS and WhatsApp
- Triggered IVR-based follow-ups to gauge satisfaction
Result:
The campaign achieved a 22% reactivation rate within the first 30 days and a 12% uplift in ARPU (Average Revenue Per User) from the re-engaged customers.
Looking Ahead: A Trusted Telecom Communication Partner
With the successful execution of Vi Mitra, Vi Sakhi, and Vi Mitr campaigns, QSC Solutions continues to strengthen its role as a trusted partner in the telecom ecosystem. We remain committed to enabling data-driven, customer-centric communication strategies that help telecom operators thrive in an evolving digital landscape.
As we move forward, we are excited to continue expanding our collaboration with Vi and other telecom players, using technology to create meaningful impact and stronger customer connections.
About QSC Solutions
QSC Solutions is a leading CPaaS and digital transformation partner for telecom, BFSI, and enterprise clients. Our communication technologies empower organizations to connect with their audiences across channels with precision, personalization, and performance.
