Vodafone Idea
Revolutionizing Communication with AI Avatars
Vi Mitr – AI-Powered Customer Engagement by QSC Solutions for Vodafone Idea (Vi)
Vi Mitr, Vi Sakhi, and Vi Mitra are innovative customer engagement initiatives by Vodafone Idea (Vi), powered by QSC Solutions’ advanced AI Avatar technology.
These initiatives are designed to enhance the way Vi communicates with its customers—delivering multilingual, emotion-rich, and personalized video messages at scale through WhatsApp and other digital channels.
Improve Engagement, Retention & CTR
QSC Solutions’ advanced AI Avatar technology.
At QSC Solutions, we partnered with Vi to bring this vision to life using our proprietary AI-powered video communication platform. Here’s how:
Dynamic AI Avatars
Hyper-realistic, multilingual avatars aligned with Vi’s brand identity.
Personalized Video Messaging
Customer-specific content powered by dynamic data like name, usage, due dates, and offers.
Omnichannel Delivery
Automated video distribution via WhatsApp, SMS, email, and app notifications.
Scalable Automation
High-volume, low-latency message generation with API and Excel integrations.
Project Impact
Vi Mitr and its variants have significantly improved customer engagement and retention. By replacing static messages with personalized AI videos, they’ve transformed communication into a more human, effective, and action-driven experience.
- 15.3% Improvement in Retention among MNP port-out.
- 9.7% Increase in Collections from due-date campaigns
- 70% of users watched full video messages within 30 seconds
- 4X Higher CTR compared to traditional SMS or IVR messages
These are not just metrics—they are proof of how intelligent video communication can transform telecom engagement.
Use Cases Implemented
- Vi Mitr – General communication & collections
- Vi Sakhi – Women-centric safety & recharge guidance
- Vi Mitra – Regional language support and personalized customer nudges
QSC’s highly scalable video generation engine, delivering millions of personalized videos with minimal manual effort.
Frequently Asked Questions
Find answers to your key questions about our services and solutions. We’re here to help you make informed decisions and understand our offerings better.
What is the QSC AI Avatar solution and how does it work?
QSC AI Avatar is a personalized video communication platform that uses AI-generated avatars to deliver dynamic, multilingual messages across WhatsApp, SMS, email, and app channels.
How is QSC AI Avatar different from traditional SMS or IVR campaigns?
Unlike static messages, QSC AI Avatar delivers emotion-rich, human-like videos that connect with customers on a deeper level—improving engagement, recall, and action rates.
Can QSC AI Avatar handle large-scale campaigns?
Yes. The platform is built to scale effortlessly, generating and delivering millions of personalized videos through automated APIs or simple Excel uploads.
What use cases does QSC AI Avatar support?
It supports customer retention, collections, upselling, onboarding, and safety messaging—customized per industry, language, and customer segment.
Is the QSC AI Avatar solution adaptable for other brands and sectors?
